For years I've been hearing the term “Value Added.”
To me, it means that when a product or service becomes a commodity, just add a little extra value, which really means just add another service.
I have come to the conclusion that to truly differentiate ourselves, we must “Give Value First.” Given our competitive environment this may seem like a strange concept, but think of it this way: When we “Give Value First,” we are taking control of the situation, not reacting to it.
It goes along with doing the right thing, no matter what the outcome may be.
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