Strategically
seeking relationships with others in complementary businesses is a major
leverage point for working smart. The
term “networking” is often overused and seldom a properly leveraged
relationship. Building a network of
alliance partners must be as beneficial to your alliance partner as it is to
you. Networking is a two-way
street.
Let another man praise you,
and not your own mouth;
a stranger, and not your own lips.
Proverbs 27:2 (World English Bible)
It
makes sense for a Financial Advisor to network with CPAs and estate planning
attorneys. It makes sense for a plumber
to network with electricians. It makes
sense for real estate agents to network with bankers, loan officers, and title
companies. Each of these relationships
has something to offer that can help the sum of the parts exponentially exceed
the whole.
One of the most fundamental
things you can do is introduce people to one another. Human connections can change the world. Stop for a moment and think carefully about
people to whom you can make introductions and bring value. And then give them value first.
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