Thursday, February 13, 2014

Alliance Partners - 1+1=3 (or more)


Strategically seeking relationships with others in complementary businesses is a major leverage point for working smart.  The term “networking” is often overused and seldom a properly leveraged relationship.  Building a network of alliance partners must be as beneficial to your alliance partner as it is to you.  Networking is a two-way street. 

Let another man praise you,
and not your own mouth;
a stranger, and not your own lips.
Proverbs 27:2 (World English Bible)


It makes sense for a Financial Advisor to network with CPAs and estate planning attorneys.  It makes sense for a plumber to network with electricians.  It makes sense for real estate agents to network with bankers, loan officers, and title companies.  Each of these relationships has something to offer that can help the sum of the parts exponentially exceed the whole.  

One of the most fundamental things you can do is introduce people to one another.  Human connections can change the world.  Stop for a moment and think carefully about people to whom you can make introductions and bring value.  And then give them value first.

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