Wednesday, December 24, 2014
Nollaig Chridheil agus Bliadhna Mhath Ur!
That's Scottish Gaelic for "Merry Christmas and a Happy New Year", and it's pronounced "noll-eg cree-yel ugus blee-anna vah oor"
Saturday, November 22, 2014
Success = Talent + Team
In a desperate attempt to climb the ladder of success
many men and women will happily kick and trample on the heads of those beneath
them. Sadly, cutthroat competition is simply the way the world is. Some
people fall into the trap of striving for success at any price. Others just
give up and depend on the system to take care of them as they live off the
labors of others. Both perspectives are way out of balance.
People in organizations must work together. Therefore
managers and employees have to intentionally develop ways to foster
collaboration, trust, personal relationships, fun, and support. As our working
environment becomes increasingly more competitive year after year, challenges
for employees and managers will be to cultivate and nurture these personal
relationships. Fostering friendships takes proactive effort.
Teams & Collaboration
In the fourth chapter of the Book of Ecclesiastes we are
given some powerful words of wisdom: “Two are better than one, because
they have a good return for their work: If one falls down, his friend can
help him up. But pity the man who falls and has no one to help him
up! ...Though one may be overpowered, two can defend themselves.
A cord of three strands is not quickly broken.”
“People
can play above their level of talent or below it,
depending
on the support around them.
Success
is talent + team.”
Rosabeth Moss Kanter, Professor
Harvard Business School
Properly managed, teamwork maximizes strengths, bringing
out the best in each team member. Of the many paths to success, none can
be walked alone. A support network is crucial both at and outside work—and
members of that network must get their needs met too. In pursuit of rich
professional and personal lives, men and women will surely continue to face
tough decisions about where to concentrate their efforts.
Culture is crucial
– and it begins with you.
Monday, July 14, 2014
Value vs. Low Cost
People appreciate value. But don't confuse value and low
cost as the same thing. "Cheap" is a shortsighted strategy that
signals desperation.
Sunday, May 11, 2014
Stop Whining
Stop making excuses, whining, and creating imaginary
obstacles. You can follow your passion if you will only make the decision to
take action. Everyone has their own obstacles, and I’m sure that is true for
you, too, but you can succeed if you decide to.
The most successful people have all had their fair share
of challenges and failures. What separates them from the rest is that they kept
going. They did not give up.
Whining, making excuses, and blaming other people will
get you nowhere. If you’re happy doing that, that’s okay with me, but since
you’ve read this far, I’m sure you want something more.
Friday, April 25, 2014
Worth it.
Sure, low cost is a fine way to grab attention, but more and more often, it's precisely the wrong sort of attention from the wrong people.
I'd much rather work with someone who says, "what have you got that's expensive... but worth it?" Not because that person is about to pay money, but because that person is focused on "worth it."
Tuesday, April 15, 2014
Golf Clubs
There is an old story about a Scotsman who engaged in a golf match with a well-dressed stranger. No one introduced himself. They just agreed to play together, settled on a small wager, and started playing.
As fate or skill would have it, the Scotsman won, and it was time to pay up. The stranger said, "I have no money, but I am the King of England. Ask for whatever you want."
The Scotsman looked at his worn out driver and said: "I'd like a new golf club." The stranger said: "I'll send it in a month."
A month later the King’s horseman came delivering an envelope. The Scotsman opened it. It wasn't a driver. It was the deed to a new 18-hole golf course and a note telling him he could claim it any time he wished.
What does this have to do with you? The One who made you is willing to do more for you than you can ask or think.
As fate or skill would have it, the Scotsman won, and it was time to pay up. The stranger said, "I have no money, but I am the King of England. Ask for whatever you want."
The Scotsman looked at his worn out driver and said: "I'd like a new golf club." The stranger said: "I'll send it in a month."
A month later the King’s horseman came delivering an envelope. The Scotsman opened it. It wasn't a driver. It was the deed to a new 18-hole golf course and a note telling him he could claim it any time he wished.
What does this have to do with you? The One who made you is willing to do more for you than you can ask or think.
Monday, April 14, 2014
1+1=3
Many individual contributors strive to work independently. Some believe that if they remain solo performers, their contributions will be more likely to be noticed. They may be thinking of some educational experience where they stood out because their effort was acknowledged with high grades and test scores. If so, they fail to see that the main purpose of an organization is to create more value by working together than everyone can produce by working outside the company on their own.
Sunday, April 06, 2014
Declaration of Arbroath - April 6, 1320
‘It is in truth not for glory, nor riches, nor
honours that we are fighting, but for freedom - for that alone, which no honest
man gives up but with life itself.’
Extract
from the Declaration of Arbroath, 1320.
The Declaration of
Arbroath is without doubt the most famous document in Scottish history. Like
the American Declaration of Independence, which is partially based on it, it is
seen by many as the founding document of the Scottish nation. It was drafted on
the 6th April 1320 - a day the United States of America has declared to be
Tartan Day.
Tartan Day was observed
on April 6, 1997, for the first time in U.S. history. Then in 1998, National Tartan Day was officially enacted on a permanent
basis when the U.S. Senate passed Senate Resolution 155 recognizing April 6th as National Tartan Day. This was
followed by companion bill House Resolution 41 which was passed by the
U.S. House of Representatives on March 9, 2005.
Americans of Scottish descent have played a vibrant and
influential role in the development of this country.
Tartan Day is a day that will be observed so long as there are
Scots who care about their heritage.
See more at www.tartanday.org
Sunday, March 16, 2014
It's Not Easy Being Green
Happy St. Patrick's Day!
Will you be celebrating St. Paddy's day this year? Do you know why?
Is this a just day to party? Or is there a greater meaning to March 17?
Will you be celebrating St. Paddy's day this year? Do you know why?
Is this a just day to party? Or is there a greater meaning to March 17?
The Story of St. Patrick
Patrick’s life and
ministry teach us about the call of God and faithfulness to that call, as well
as boldness and courage. On St.
Patrick’s Day, it’s appropriate to review the life of a missionary claimed by
every denomination of Christianity. He’s like a patron saint of anybody called
by God to go somewhere. The accomplishments of
this missionary to Ireland were so great that to this day his life is
celebrated all over the world on March 17, the day of his death.
Yes, St. Patrick's Day is
an Irish holiday (and it’s abbreviated St. Paddy’s, not St. Patty’s! Patty is the Irish nickname for Patricia).
But while everyone else is pretending to be Irish, here’s a thought to keep the
day relevant.
On St. Patrick's Day,
leave the dressing up like a fairytale woodland midget to the kids.
Patrick was Scottish
anyway, born in 387 in Kilpatrick, Scotland to prominent Roman parents. His
given name was Maewyn Succat (may' win sue' cat). When he was 16, he was kidnapped by Irish raiders, and
sold to a chieftan named Milchu of Dalriada. Patrick was forced to shepherd
sheep in Ireland. At that point he was a nominal believer, the son of a
churchman, but through adversity, fasting and prayer, and hearing instructions from
the Lord, he became a real believer.
After six years as a
slave, he escaped to Great Britain and then studied for the ministry in France. He studied under St. Germain, the Bishop of
Auxerre for 12 years. But in a dream Patrick heard the voice of the Irish
people calling him back to the Emerald Isle.
Patrick was not
disobedient to the heavenly vision. He returned to Ireland and is generally
credited with being the first bishop of Ireland. He headed first for the house of his former
master to pay his own ransom of freedom with an interest to be paid in
kindness.
Patrick was not the first missionary to
Ireland. Thirty years before Patrick launched his mission, a man named
Palladius was commissioned as a missionary to Ireland. Palladius soon became
discouraged and moved on to Scotland.
Patrick, however, persevered in his mission,
preached the Gospel throughout Ireland, converted many and established churches
and monasteries. Furthermore, the Irish Christians, following Patrick's
example, left their homeland to spread the gospel in Scotland, Britain and
Europe. One thousand years later, King James I of England and the VI of
Scotland decreed the translation of the Bible into English.
Irish history tells that
one of his teaching methods included using the shamrock to explain the
Christian doctrine of the Trinity to the Irish people. After nearly thirty
years of evangelism, he died on March 17th, AD 461, thus the day was
commemorated St. Patrick's Day.
Following St. Patrick's death, the Irish
celebrated the anniversary of his death beginning in the fifth century with a
feast. Because the date falls on the Catholic season of Lent, Irish families
usually attended church in the morning and celebrated in the afternoon. Because Lent forbids the consumption of meat,
the Catholic church in Ireland waived the rule so that people could drink,
dance, and feast on Irish bacon and cabbage.
The first St. Patrick's Day parade took place
in New York City on March 17, 1762. Irish soldiers serving in the English
military marched in the parade. The parade helped the soldiers to reconnect
with their Irish roots. Most Irish
immigrants at this time were Protestants until the Great Potato Famine hit
Ireland in 1845. One million poor, uneducated Catholic Irishmen began to pour
into America to escape starvation.
Both Protestant and Catholic Irishmen began to
organize to garner more political power. These associations united both
Protestant and Catholic Irish and St. Patrick's Day parades suddenly became big
events. In 1948, President Truman was
the first president who attended New York's St. Paddy's Day parade.
So, raise a glass and make a toast to Maewyn Succat in remembrance of his life's work. Enjoy the celebrations! But also, take a moment to pause and reflect on what purpose you've been put on this planet to accomplish. No one has time for everything, no matter how efficient you are. Allocate it in alignment with your true purpose.
Happy St. Patrick's Day! Sláinte Mhaith!
Thursday, February 20, 2014
Listen.
Listen.
It's
a sad fact that we are often more polite to strangers than we are to the people
we love the most. If your spouse is
trying to talk to you, whether it's to find out what you want for dinner, to
tell you about her day, or to discuss a problem in your marriage, give her the
same courtesy you'd give your boss, and LISTEN! Don't try to finish her sentences, don't try
to solve her problems, and don't ever say, "I told you so!"
Here's
an especially fitting poem, written by Ogden Nash:
To keep your marriage brimming,
With love in the wedding cup,
Whenever you’re wrong, admit it;
Whenever you’re right, shut up.
I don't have this down quite yet, but I'm working on it.
Thursday, February 13, 2014
Alliance Partners - 1+1=3 (or more)
Strategically
seeking relationships with others in complementary businesses is a major
leverage point for working smart. The
term “networking” is often overused and seldom a properly leveraged
relationship. Building a network of
alliance partners must be as beneficial to your alliance partner as it is to
you. Networking is a two-way
street.
Let another man praise you,
and not your own mouth;
a stranger, and not your own lips.
Proverbs 27:2 (World English Bible)
It
makes sense for a Financial Advisor to network with CPAs and estate planning
attorneys. It makes sense for a plumber
to network with electricians. It makes
sense for real estate agents to network with bankers, loan officers, and title
companies. Each of these relationships
has something to offer that can help the sum of the parts exponentially exceed
the whole.
One of the most fundamental
things you can do is introduce people to one another. Human connections can change the world. Stop for a moment and think carefully about
people to whom you can make introductions and bring value. And then give them value first.
Wednesday, January 29, 2014
Focus on getting better, rather than being good.
Believing you have the ability to reach your goals is important, but so is believing you can get the ability. Many of us believe that our intelligence, our personality, and our physical aptitudes are fixed — that no matter what we do, we won’t improve. As a result, we focus on goals that are all about proving ourselves, rather than developing and acquiring new skills.
Fortunately, decades of research suggest that the belief in fixed ability is completely wrong — abilities of all kinds are profoundly malleable. Embracing the fact that you can change will allow you to make better choices, and reach your fullest potential. People whose goals are about getting better, rather than being good, take difficulty in stride, and appreciate the journey as much as the destination.
Monday, January 20, 2014
We're halfway through January already! Are you doing what you said you'd be doing?
Now is the time to evaluate your time wasters. These are activities you do on a regular basis that you don’t particularly enjoy and that don’t produce any meaningful benefits. This could be anything from sitting in front of the television, to surfing the Internet, to creeping on your friends on Facebook, to tinkering in the garage. Once you’ve recognized the activities that take a good chunk of your time, you can take steps to change your behavior. You don’t necessarily have to eliminate them, but you do have to moderate them. Some things are not necessarily wrong, they’re just not necessary.
Make the Most of Your Time on Earth.
Sunday, December 22, 2013
Enjoy some downtime. Looking forward to the New Year!
There is an old Scottish legend, a
story of two lumberjacks. Both men were skilled woodsmen although the
first was much bigger and stronger, wielding a powerful axe. He was
known far and wide for his ability to clear a forest.
In spite of his size, the
second woodsman’s fame was spreading for his skill was in his
accuracy. There was very little waste in his efforts so his customers
ended up with a better product for their money. Soon the word spread that his
work was even better than his larger competition!
Upon hearing this, the larger
man became concerned. He wondered, “How could this be? I am so
much bigger that I MUST be better!” He proposed that the two compete with a
full day of chopping trees to see who was more productive. The winner
would be declared “The Greatest Lumberjack in Scotland.” The smaller man
agreed.
The next day, the entire village
showed up to cheer on the lumberjacks. The first woodsman, strong and tough,
leaped into action. He chopped forcefully and continuously without
stopping knowing that every tree he cut down brought him closer to his sought-after
title.
The second lumberjack jumped into
action as well, attacking his trees with every intention of winning
the illustrious title. But unlike his larger competitor, this
small man stopped every couple of hours and disappeared for a while into
the woods. Then he would return and get
back to work.
The villagers all whispered among
themselves. Surely, he could never win if he didn’t work longer and
harder than his competitor. His friends pleaded with him to
increase his speed, to work harder but to no avail. This pattern
continued until the end of the day when both men heard the judge yell “Time’s up!”
The larger man stood, winded and
exhausted, but proudly by his pile of trees knowing he had given his
best. Surely, he was the winner! The smaller woodsman also stood by
his pile of trees though, unlike his competitor, the smaller man was
still fresh, ready to continue if necessary.
When all the trees were counted, it
was announced that the second woodsman had indeed cut more trees and had won
the title of “The Greatest Lumberjack in Scotland!”
The larger man, confused
and deflated, reluctantly congratulated the small lumberjack. While he shook his hand, he asked him, “How
did you beat me? You weren’t even
cutting trees half the time I was. Where
did you go and what were you doing?”
“I was sharpening my
axe.”
Saturday, December 14, 2013
Relationships at Work
We must carefully and
strategically allocate our time among our relationships: Boundaries on how and
when we invest time in work and in our personal life help to ensure that we
have the proper investment in each category. In my daily interactions with folks, I see one
of the most compelling reasons for not working extremely long hours is that
this unbalanced investment of time resources leaves you with insufficient time
for activities like exercise, sleep, and relationships. These things are absolutely necessary in order
to boost real productivity.
As we
climb the ladder of success we eventually discover it is not a ladder at
all. We are climbing a pyramid. We get
increasingly lonely… we have fewer friends… family… relationships. There isn't
room at the top for several. There's
only room for one.
In a
desperate attempt to climb the ladder of success many men and women will
happily kick and trample on the heads of those beneath them. Sadly, cutthroat competition is simply the
way the world is. Some people fall into the trap of striving for success at any
price. Others just give up and depend on the system to take care of them as
they live off the labors of others. Both perspectives are way out of
balance.
In the fourth chapter of the Book of Ecclesiastes
we are given some powerful words of wisdom: “Two are better than
one, because they have a good return for their work: If one falls
down, his friend can help him up. But pity the man who
falls and has no one to help him up!
Monday, December 02, 2013
The Pleasure of Serving
All nature yearns to serve.
The cloud serves, the wind serves and so does the burrow.
Where there is a tree to be planted, plant it yourself;
where there is an error to be corrected,
put it right yourself; where an effort is required
that everybody else shuns, make it yourself.
Be the one who removes a stone from the road,
hatred from among the hearts
and the difficulties of a problem.
There is the joy of being healthy
and that of being just; but above all,
there’s the immense joy of serving.
How sad this world would be
if everything in it were already done,
if there wasn’t a rose to be planted,
an enterprise to be started.
Do not react only to easy challenges;
it is beautiful to do what others avoid doing.
But do not make the error of believing
that only big jobs count;
there are small services that are good services,
like embellishing a table, putting books in order
or combing a child’s hair.
There is one who criticizes, another who destroys.
Be yourself the one who serves.
Serving is not limited to inferior beings.
God, who gives us the fruit and the light, serves.
He might be called: The Server.
And He has his eyes fixed on our hands
and asks us daily: Did you serve today?
Whom? A tree, a friend, your mother?
Gabriela Mistral
Chilean Poetess
Nobel Prize 1945
The cloud serves, the wind serves and so does the burrow.
Where there is a tree to be planted, plant it yourself;
where there is an error to be corrected,
put it right yourself; where an effort is required
that everybody else shuns, make it yourself.
Be the one who removes a stone from the road,
hatred from among the hearts
and the difficulties of a problem.
There is the joy of being healthy
and that of being just; but above all,
there’s the immense joy of serving.
How sad this world would be
if everything in it were already done,
if there wasn’t a rose to be planted,
an enterprise to be started.
Do not react only to easy challenges;
it is beautiful to do what others avoid doing.
But do not make the error of believing
that only big jobs count;
there are small services that are good services,
like embellishing a table, putting books in order
or combing a child’s hair.
There is one who criticizes, another who destroys.
Be yourself the one who serves.
Serving is not limited to inferior beings.
God, who gives us the fruit and the light, serves.
He might be called: The Server.
And He has his eyes fixed on our hands
and asks us daily: Did you serve today?
Whom? A tree, a friend, your mother?
Gabriela Mistral
Chilean Poetess
Nobel Prize 1945
Thursday, November 28, 2013
"Take Nothing for Granted"
"It is easy to become careless about our blessings. A favor done once is always appreciated. But a favor done multiple times can easily be taken for granted. It is then no longer a gift. It's expected, treated almost as an entitlement. So if the favor is no longer offered, we complain about its loss.
Come to think of it, we take most of our benefits for granted - our daily bread, our health, our loved ones, our nation.
How different life would be if we took nothing for granted. We would swim perpetually in a river of gratitude.
The best advice I have ever received on this subject came from William Shakespeare in Henry VI: 'Let never day nor night unhallowed pass, but still remember what the Lord hath done.' "
"Jim's Daily Awakenings" are short daily e-mail messages from Jim Jackson. These morning messages are based on Jim's very successful radio spots heard daily on Houston's 94.5, the BUZZ. http://www.jimsdailyawakenings.com/
My thanks to Jim Jackson for sharing this message today. I could not have found a better way to say it, so I quote him here verbatim. ~Kirk
Come to think of it, we take most of our benefits for granted - our daily bread, our health, our loved ones, our nation.
How different life would be if we took nothing for granted. We would swim perpetually in a river of gratitude.
The best advice I have ever received on this subject came from William Shakespeare in Henry VI: 'Let never day nor night unhallowed pass, but still remember what the Lord hath done.' "
~Jim Jackson
"Jim's Daily Awakenings" are short daily e-mail messages from Jim Jackson. These morning messages are based on Jim's very successful radio spots heard daily on Houston's 94.5, the BUZZ. http://www.jimsdailyawakenings.com/
My thanks to Jim Jackson for sharing this message today. I could not have found a better way to say it, so I quote him here verbatim. ~Kirk
Friday, November 01, 2013
By the end of today, 10,000 more people will have retired from work
As I think through this statistic and consider what I'm about to write, I know that by the time I'm finished writing and post this blog, another 250 people will have retired.
The unfortunate truth is... the likelihood that these retirees will run out of money: greater than 50%.
Some people are actually going to be okay, but they're afraid they're going to run out of money so they can't enjoy the retirement they could have. They could be sharing their wealth with children, grandchildren, churches or charities near to their hearts. They could be traveling, replacing an undependable car, or enjoying a hobby.
Many other people are not okay, but they are living like they are. They look around them and see people living in nice homes, driving nice cars, wearing nice clothes, and they think they can afford to do that, too. They may have a lump sum of money from their retirement plan and think that it will never run out. They're continuing to live like they lived when they had an income.
Some are living cautiously, spending very little, but worried to death they'll run out of money and have to go back to work. All the while, knowing in the back of their minds it will be very difficult to get someone to hire them.
If you're still working, now is the time to send money ahead to your future. If you're not saving in your employer's retirement plan or an IRA, start now. If you are already doing that, increase your savings. Do something. We all have a "status quo" bias. We like to do what we're currently doing. That can also be called "cognitive laziness." If we can do nothing, that's easier.
Don't do nothing. Do whatever it takes to get on track to build a nest egg that will be able to replace 75% of your pre-retirement income by the time you reach age 67. That's not impossible to do, no matter what your current income. But, it's very difficult to figure out by yourself. Find a financial advisor you can trust and get started today. Statistically, half of the people who make it to age 85 will not be capable of making sound financial decisions. Do it now while you can still think straight.
The power is in your hands. It always has been.
But I'm not so sure it always will be.
The unfortunate truth is... the likelihood that these retirees will run out of money: greater than 50%.
Some people are actually going to be okay, but they're afraid they're going to run out of money so they can't enjoy the retirement they could have. They could be sharing their wealth with children, grandchildren, churches or charities near to their hearts. They could be traveling, replacing an undependable car, or enjoying a hobby.
Many other people are not okay, but they are living like they are. They look around them and see people living in nice homes, driving nice cars, wearing nice clothes, and they think they can afford to do that, too. They may have a lump sum of money from their retirement plan and think that it will never run out. They're continuing to live like they lived when they had an income.
Some are living cautiously, spending very little, but worried to death they'll run out of money and have to go back to work. All the while, knowing in the back of their minds it will be very difficult to get someone to hire them.
If you're still working, now is the time to send money ahead to your future. If you're not saving in your employer's retirement plan or an IRA, start now. If you are already doing that, increase your savings. Do something. We all have a "status quo" bias. We like to do what we're currently doing. That can also be called "cognitive laziness." If we can do nothing, that's easier.
Don't do nothing. Do whatever it takes to get on track to build a nest egg that will be able to replace 75% of your pre-retirement income by the time you reach age 67. That's not impossible to do, no matter what your current income. But, it's very difficult to figure out by yourself. Find a financial advisor you can trust and get started today. Statistically, half of the people who make it to age 85 will not be capable of making sound financial decisions. Do it now while you can still think straight.
The power is in your hands. It always has been.
But I'm not so sure it always will be.
Thursday, October 24, 2013
There's plenty of time, but none to waste
God will give you enough time to do what He designed you to do. If you have too much to do that you can't get it all done, then you're probably doing some things He doesn't want you to do.
"Look carefully then how you walk, not as unwise but as wise, making the best use of the time, because the days are evil. Therefore do not be foolish, but understand what the will of the Lord is." Eph. 5:15-17
"Look carefully then how you walk, not as unwise but as wise, making the best use of the time, because the days are evil. Therefore do not be foolish, but understand what the will of the Lord is." Eph. 5:15-17
Thursday, October 10, 2013
Just say "no" to average
It seems like a lot of people I talk to these days just want average stuff. I guess that shouldn't surprise me since average is, by definition, the stuff most people want. Average stuff is cheaper than above-average stuff. Most people seem to prefer cheap stuff over really great stuff.
Above average stuff takes a lot more effort to create. It also takes a little more effort to market, since most people want average stuff. Every now and then I receive some kind of catalog in the mail that has lots of premium stuff in it. Above average stuff. Somehow, companies like Frontgate, Neiman-Marcus, Nordstrom, Brooks Brothers, Starbucks, Audi, and others are successful and some people hate them for it. I think they hate them because they feel they get paid way too much compared to some people's perception of the effort they put in and the quality they represent.
So how do they keep selling this premium stuff? It's because they stand for something. Because if a man wants a Brooks Brothers suit, he has to go to Brooks Brothers and pay Brooks Brothers prices to get it. Brooks Brothers would fail if they sold average suits to average people just to stay in business. But, by turning down the average stuff and insisting on standing for something on the periphery, they profit. They've been doing it since 1818! By challenging their customers to buy stuff that makes them just a wee bit nervous (and then having them discover that it's great), they profit.
This is kind of scary. It's really scary to refuse to take the easier route and say no to most of the (average) opportunities that come your way and hold out for the really remarkable opportunities. It's scary to go out of your way to make what you do actually seem unattractive to some people.
That's why it's such a great opportunity!
Above average stuff takes a lot more effort to create. It also takes a little more effort to market, since most people want average stuff. Every now and then I receive some kind of catalog in the mail that has lots of premium stuff in it. Above average stuff. Somehow, companies like Frontgate, Neiman-Marcus, Nordstrom, Brooks Brothers, Starbucks, Audi, and others are successful and some people hate them for it. I think they hate them because they feel they get paid way too much compared to some people's perception of the effort they put in and the quality they represent.
So how do they keep selling this premium stuff? It's because they stand for something. Because if a man wants a Brooks Brothers suit, he has to go to Brooks Brothers and pay Brooks Brothers prices to get it. Brooks Brothers would fail if they sold average suits to average people just to stay in business. But, by turning down the average stuff and insisting on standing for something on the periphery, they profit. They've been doing it since 1818! By challenging their customers to buy stuff that makes them just a wee bit nervous (and then having them discover that it's great), they profit.
This is kind of scary. It's really scary to refuse to take the easier route and say no to most of the (average) opportunities that come your way and hold out for the really remarkable opportunities. It's scary to go out of your way to make what you do actually seem unattractive to some people.
That's why it's such a great opportunity!
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